Hepsipay of Hepsiburada Announces Partnership with Istanbulkart of Istanbul Metropolitan Municipality to Bring E-Commerce Experience to Wider Audience

–A new service will allow Hepsiburada customers to pay for goods online using their Istanbulkart account through their Hepsipay wallet –

ISTANBUL, January 4, 2022 / PRNewswire / – Hepsipay, the open digital wallet of Turkey’s leading e-commerce platform Hepsiburada (NASDAQ: HEPS) today announced an agreement with Belbim / Istanbulkart of the Istanbul Metropolitan Municipality, which will allow approximately 20 million of active Istanbulkart users to easily shop on the Hepsiburada platform without the need of any other bank or credit card.

Hepsiburada logo

Belbim’s Istanbulkart is a contactless prepaid card for paying for public transport and customers who have one will now be able to use their account balance to purchase goods on Hepsiburada. This service will operate through the Hepsipay wallet, which offers customers the ability to meet all their needs with innovative payment solutions and services such as multi-credit card payment, online shopping credit, billing at invoicing and secure payment.

This agreement will help bring the e-commerce experience to a wider audience in Turkey, in line with Hepsiburada’s vision as a leader in the digitalization of commerce. By enabling alternative payment options, Hepsiburada continues to improve the customer experience and opens its platform to customers who do not have access to traditional banking services.

Hepsiburada’s collaboration with the Istanbul Metropolitan Municipality is expected to be operational in the first quarter of 2022.

Ozan Bayülgen, Managing Director, Hepsipay said: This collaboration with Istanbul Metropolitan Municipality’s Belbim / Istanbulkart is the latest step as we continue to lead the way in exploring innovative payment methods through our integrated digital wallet, Hepsipay, so that the greatest number of customers possible to have transparent access to Hepsiburada’s products and services. .

This collaboration will further manifest Hepsipay’s value proposition as a companion wallet delivering fast and rewarding experiences to its users, including the under and unbanked customer segments in Turkey, growing the total addressable market of Hepsiburada. ”

Commenting on the upcoming cooperation, the General Manager of Belbim Inc. Nihat narin noted:: “As the founder of Turkey largest electronic payment collection system, we are pushing Istanbulkart into the future with our financial technology. We continue to expand Istanbulkart’s reach and provide convenient payment alternatives through our business partnerships. We are creating an infrastructure for our 20 million users who switched to online shopping during the pandemic. Thanks to this initiative, our users can use NFC with their e-commerce payment wallet, Hepsipay. At Belbim Inc., we will continue our efforts to provide the best possible service to the people of Istanbul. “

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a unique “super app” to meet the daily needs of our customers and help improve people’s daily lives. Customers can access a wide range of products and services, including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through the digital wallet. Integrated Hepsiburada, HepsiPay. As at the end of September 2021, we had seamlessly connected 39.6 million members and approximately 67,000 active merchants.

Founded in Istanbul in 2000, Hepsiburada was established to lead the digitization of commerce in Turkey. As an organization founded by women, Hepsiburada is committed to taking meaningful action to empower women. Through its “Technological Empowerment for Women Entrepreneurs” program, Hepsiburada has reached more than 24,000 women entrepreneurs through Turkey nowadays.

About Belbim

BELBIM Inc., the founder of the first electronic ticket collection system used in Istanbul public transport, offers a quick and easy payment option with “Istanbulkart” that he has fully developed in his body. Istanbulkart, with the vision of the “City Life Card” founded in 2019, going beyond being a transport only card, is transformed into an electronic money card which can also be used in areas other than transport and has become a payment option at many points in the city with established collaborations.

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